Social responsibility

The number of sources of pollution and pollutants is on the increase, carrying a greater risk of a negative impact on human health. Changing lifestyles, dietary habits and culture also have a major impact on physical wellbeing.

This has put health at the top of the list of priorities in the modern world.

IM MATIJEVIĆ DOO Novi Sad, with the introduction of compulsory HACCP standards in the food processing industry, has a proper, practicable food safety and workplace hygiene management system in place – which is a prerequisite for success in the exceptionally demanding market for food products.

HACCP (Hazard Analysis Critical Control Points) is a food safety system based on analysis and control of potential biological and microbiological, chemical and physical hazards to which raw materials are exposed, as well as of potential hazards in the handling, production, distribution and consumption of the end product. This food safety regime involves a range of procedures to be followed in the monitoring of the food production process, and the identification of critical points in that process. The ultimate objective is to ensure that the consumer is using foodstuffs in a manner and in a condition that is safe for health.

HACCP is a system adaptable to all types of food product and all types of food production and handling. With the help of the HACCP system, health hazards presenting a particularly high risk are identified and controlled. The key characteristics of the system are that it is scientifically valid, preventative in nature, uses risk assessment as a tool and is systematic, documented and verifiable.

The benefits of this system to both our company and the consumer are evident.

For the consumer the HACCP system ensures that products sold are safe to eat, with a reduction in illness caused by food. The company secures greater trust on the part of state inspection services, end consumers and other stakeholders.

Environmental Protection

IM MATIJEVIĆ DOO Novi Sad as a company is conscious of the need to act responsibly towards the environment and is committed to constant improvement and prevention of any negative impact of its business activities on the natural world.

The company pursues its responsibilities towards the environment through the application of the principles of sustainable development, and through adherence to local and international standards and regulations for the management of environmental protection in all phases of production of basic foodstuffs.

Good stewardship, through sustainable environmental quality management, involves the modernisation of technology and production processes, reduction of emissions of pollutants into the air, water and soil, increases in energy efficiency and proper management of waste. The quality of the environment is tracked through regular monitoring.

The company places particular emphasis on purification of waste water – all waste water from the production process, as well as sanitary and rain water are sent to a waste water pre-treatment plant where it is treated until a satisfactory quality is achieved, in line with regulations, before being released into the municipal sewerage system.

The waste water purifier uses mechanical and chemical means to significantly reduce many pollution factors present in waste water, especially organic loading manifest as concentrated biological oxygen demand, fats and materials in suspension. The quality of treated waste water prior to its release into the city sewerage network fully complies with the criteria laid out in the relevant legislation (Decision on Technical Sanitary Requirements for Release of Waste Water into the Public Sewerage System).

Waste management in the company is governed by internal regulations which comply with current legislation, and through contracts with authorised operators, contributing to the development of a sustainable system for the management of all types of waste generated during the course of our operations.

Workplace health and safety

The company aims to provide a sustainable, healthy and safe working environment, and reduce all potential risks faced by employees to a minimum.

The nature of the industry requires a high level of safety and health protection on the job, and this is a priority and a prerequisite of our success as a business.

By modernising production using advanced technological solutions and personal protective wear, and ongoing training of employees, we make adequate provision for prevention, monitoring and a timely and effective response in unforeseen circumstances, all with the aim of preventing workplace injuries and occupational illnesses.


Of our many donations we would particularly highlight the following:

  • Donation to “Bitka za Bebe” (“Battle for the Babies”) – purchase of 10 incubators for the Betanija labour ward in Novi Sad
  • Home for Children and Youth with Disabilities in Veternik
  • O.S Dečije Selo (orphanage) – Sremska Kamenica
  • Assistance for people affected by floods in Obrenovac
  • Assistance for the most vulnerable families in Serbia – food donation